Bridgeway
Freight brokerage
AI for the physical economy
The AI Operational Brain for Manufacturing and Logistics
Nurona connects ERP, TMS, WMS, email, documents, and spreadsheets—then uses governed AI agents to execute planning, freight, and order-to-cash workflows using your business rules.
Deploy customer-specific automation in weeks, without replacing your existing systems or funding a multi-year transformation.
Works with existing systems
Your business rules built in
Human approvals where needed
Measurable ROI
Trusted by operators across manufacturing and logistics
Illes
Spice manufacturing
Zavation
Spine implants manufacturing
Werkado
Hardware distributor
From systems of record to systems of action
Your systems record the business. Nurona helps run it.
Core systems capture transactions, but much of the actual work still happens across email, spreadsheets, documents, calls, and manual follow-up.
Nurona connects these fragmented workflows and turns them into governed, continuously operating processes.
Understand
Bring together structured data, documents, messages, and business context from across your systems.
Decide
Detect risks, apply your operating rules, recommend actions, and surface the exceptions that deserve human attention.
Act
Communicate with customers, suppliers, carriers, and employees; update systems; trigger workflows; and escalate when judgment is required.
Industries and functions
One platform. Multiple points of entry.
Start with the workflow creating the most friction or financial impact today. Expand into adjacent functions using the same integrations, business context, and controls.
By industry
Logistics
For freight brokers, freight agents, and carriers.
By industry
Manufacturing
For industrial and high-tech manufacturers.
By industry
Retail & CPG
For retailers, consumer brands, and distributors.
Across functions
Agent infrastructure built for enterprise operations
Configured around your business—not forced into a generic workflow
Every company uses different terminology, business objects, operating rules, approval paths, and exception policies. Nurona represents this context inside the platform so agents understand not only the data, but also what the data means to your business.
Agent Infrastructure
Nurona agents coordinate models, tools, data, communication channels, and enterprise systems to complete multi-step work. Approvals, exception queues, access controls, and audit trails keep people in control where judgment matters.
Business Context and Ontology
Your customers, suppliers, orders, loads, SKUs, invoices, locations, policies, and relationships are represented in a shared business context so agents understand what the data means to your company.
Data and Integration Fabric
Connect ERP, TMS, WMS, CRM, finance systems, databases, APIs, email, PDFs, scanned documents, and business messages. Fragmented information becomes context agents can reason over and act on.
Configurable Application Layer
Business rules, prompts, policies, templates, and workflow components are abstracted from core application code so Nurona can adapt rapidly without rebuilding the product for every deployment.
Built to expand
Start with one workflow. Add the next without rebuilding the foundation.
Once the initial workflow is deployed, adjacent modules can reuse the same business context, integrations, controls, and communication infrastructure.
The result is deep customization with SaaS speed and economics—not another expensive bespoke software project.
- Identity, permissions, and role-based access
- Customer, supplier, order, and workflow objects
- Agent orchestration and human approvals
- Email, voice, SMS, WhatsApp, and web communication
- Documents, reporting, audit logs, and exception queues
- ERP and operational-system integrations
How we engage
Start narrow. Prove value. Expand with confidence.
01
Identify the Workflow
Select a process where manual work, delays, errors, missed follow-up, or fragmented systems are creating measurable financial impact.
02
Configure and Deploy
Connect the required systems and channels, encode your operating rules, and launch with human review and clear success metrics.
03
Expand into Adjacent Work
Once value is proven, add related workflows using the same platform foundation.
A flexible engagement model
Begin with a focused pilot, a production deployment, or a design-partner engagement. Nurona can work directly with your operational and technology teams or alongside your existing consulting and systems-integration partners. Scope and commercials are structured around the workflow, deployment requirements, and expected value.
Built by people who understand the technology and the operations
Enterprise AI, application engineering, and supply-chain experience in one team
Nurona’s founding team brings experience across data, AI, enterprise applications, ERP, supply chain, operations, and go-to-market.
Google · Meta · Oracle · Nike · Bridgestone · Eaton
We combine technology depth with firsthand understanding of the complex workflows our customers are trying to improve. Based in the San Francisco Bay Area, with teams in the United States and India.
